Presenting Value
-> Showing the Customer the best value based on their needs. |
| Value is important than price. |
Value equals Benefits
People do not buy products or features of those products, they buy the benefits those features will provide to them.
Features Never Sell -> benefits do!
Remember
Price becomes less of an issue when needs are understood, everything is too expensive unless value is attached to it.
picture from:
http://www.cshughes.com/wp-content/uploads/2010/11/Price-vs-Value.png
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